Uber Green @ Ford
Encouraging a sustainable ride-share experience to Uber passengers
During the summer of 2023, I had the opportunity to work at Ford and attend immersive vehicle event where I learned about the EV lease partnership between Ford and Uber. For my independent intern project, I designed additional interfaces to the current Uber mobile app to motivate passengers to choose a sustainable ride-share experience.
Timeline
Jul–Aug 2023
Roles
UX Designer
UX Researcher
Tools
Figma
Electrifying the Uber experience
The core goal for this project is to make drivers want to own electric vehicles,
and make passengers want to ride in electric vehicles. The addition of a sustainability setting that enables riders to customize and get rewarded for riding electric motivate Uber users to choose electric vehicles when booking rides.
Ford x Uber EV Lease Partnership
In 2023, Ford launched a new flexible lease partnership for their Mach-e models with Uber drivers to boost electric ride-share adoption.
600,000
Zero Emission
Creating a positive feedback loop in the
EV ride-share ecosystem
With more Ford EV supply entering the Uber market, I determined that
demand for EV ride share should increase for the ecosystem to thrive.
Design Opportunity
How might we encourage ride-share passengers to choose electric vehicles to live more sustainably?
Research Insights
Three main focal points of research
Rider Habits
What transportation do people utilize
and what are the occasions of using rideshare?
Opinions on EV
What pain points do users experience
with existing ride share services?
Incentives
What incentives make people feel motivated to take action?
Travel & Recreation
The most common occasions for using ride share services are for traveling and recreation (airport, drinking, vacation)
Opinions on EV
On a societal level, users think EV should be default if there is a supply.
Financial & Emotional Benefits
Users feel good about choosing EV, but because they tend to be expensive, users desire financial merit as well.
Electric vehicles should be commonly adopted, but individual users value financial incentives & emotional validation
Introducing Sustainable Rider
